About Zion Eye Media

Get to know the man behind the curtains.

Who Am I?

Creative partner. Cheerleader. Marketing guru. Customer and Engagement Manager. Geek and nerd extraordinaire. Brand advocate. ADD Designer and Developer. Chief everything dude.

These are just some of the roles I have played throughout my career. I spent years in hybrid roles within the marketing, design and development, and customer management field. I’ve worked as a hybrid marketer / designer / client manager in Fortune 50 companies in a full-time and consultant / freelance setting. I’ve worked with non-profit organizations, small businesses and musicians, helping them implement and deploy their online and offline strategies. I fully understand the relationships between technology, design, marketing, interaction and conversion and how these factors define the results in business.

THE TEAM
team1

SEO/SEM. PPC. Social Media. Email Marketing. And MORE!

David

Marketing Dude
team2

Wordpress. HTML. CSS. Adobe Creative Suite. PHP. LESS. SASS. And Sassy 🙂

Daveski

Design / Dev Dude
team3

Trello. Wrike. Microsoft. Google. Apple. And Then Some.

Dave

Project and Account Manager Dude

Left-Brain Geekiness

Whether it’s working in the online marketing world or in the trenches of the offline marketing space, I tend to geek out about anything marketing-related. I’ve been a Social Media fanatic, an SEO guy, an Online Marketing dude, a Blogger, a PPC geek, and everything in between.

Right-Brain Nerdiness

Because of my passion for the arts as a wee lil’ lad, I have been around the block numerous times in this scene. I’ve done the fine arts (drawing and illustrations, painting), digital arts (graphic and web design) and performing arts (hip hop choreographer, breakdancer/bboy, musician, singer).

My marketing philosophy is based out of a customer-facing and customer-focused mindset. With customers in the forefront of a marketing strategy, finding out their needs, desires, concerns and questions then determines the goals and plan of action of the business. Using this data, a business can plan and execute its marketing reach and influence to its customers, getting them to engage and act in the process through valuable and relevant information that is useful and shareable to the customer. As the business becomes more trustworthy and relevant as a thought leader, their brand and content resonates more powerfully and frequently to its customers, making the company easier to share, talk about, and do business with.

  • Trust

    Trust is established by organic and meaningful relationships with your customers with any medium in any situation.

  • Relevancy

    How relevant you are to your customers depends on how valuable you are to them, whether through your content, products, services and more.

  • Shareability

    The more valuable and relevant you are, the more your customers will be empowered to engage with you and willing to share their experiences with you to their circle of friends.

  • Awareness

    As more of your customers share their experiences with others, the deeper and wider your brand gets exposed to their sphere of influence.

  • Conversions

    The combination of trust and relevance helps open up communications and engagement, creating better opportunities for your customers to become converts and repeat business.

As a never-ending student of design, marketing and business, I will never say that I am 100% at one particular skill or set of skills. I am humble enough to admit that I don’t know everything about anything, but I know enough about some things to feel that I am well-versed in those things.

Email Marketing0%
Responsive Design0%
Search Engine Marketing0%
Digital / Integrated Marketing0%
Adobe Creative Suite0%
WordPress Design0%
Logo / Brand Design0%
HTML / CSS0%
Social Media Marketing0%

Professional Experience

Owner, Marketing and Creative Director, 2004 to present

As the “chief everything dude,” I am responsible for a myriad of online and offline awesomeness for my clients: from print design and web design and development, to holistic end-to-end marketing solutions. I have been fortunate and blessed to be hired by Fortune 100 companies like Google and Microsoft, small and medium-sized businesses, as well as non-profit organizations and other marketing agencies around the nation.

Web Manager, 2012 to 2014

During my time, I was responsible for improving their online marketing and digital presence through marketing best practices and digital strategy. In order to increase their value to their customers and decrease their declining membership and unengaged clients, I took out their stale and expensive ASP.NET / Ektron CMS with limited responsiveness and visibility and replaced it with open source technology. Using WordPress as a CMS, I infused a better gated membership with better CTAs and content visibility.

Online Marketing Manager, 2011

I handled the social media marketing and search marketing aspects of the company, helping them get a better handle on their Twitter and Facebook platforms. In addition, I also managed the brand transition process of its international subsidiaries into the main OHL brand.

Web Designer/Developer and Digital Marketer, 2007 to 2011

I created and managed several Vanderbilt websites prior to the University’s transition to a campus-wide CMS, including the Office of Undergraduate Admissions and Office of Financial Aid. In addition, I also created the online presence of various Admissions counselor-run programs for student acquisition and retention, while teaching both counselors and marketing team on online and offline marketing best practices.

Senior SEO Specialist, 2006 to 2007

As part of the web team, I created the foundational digital marketing platforms for 40+ law firms all over the United States. My responsibilities involved conducting advanced organic search marketing (SEO) and local and national paid search advertising, and introducing beginning to intermediate social media and viral marketing to our clients.

Technical Marketing Administrator, 2000 to 2005

I helped build the customer and business side of Windows Web Hosting Program and ASP.NET Hosting Program, which targeted SMBs, developers and corporate web hosting companies to adopt .NET development and Windows hosting platforms. Taking part of the technical marketing, business, and costumer relationship aspects, I proctored and taught the North American ASP.NET Seminars in 2003, spanning 10-12 cities across the nation, managed program membership acquisition, and costumer management for high-profile hosting clients.

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