Strategy plus tactics = FTW
Combining holistic strategy with tactical execution alongside analytics and metrics will get you the best results.
My purpose is to serve and help others succeed. My passion is to use my unique creative and analytical skill set to achieve my purpose.
+ has the hustle of a growth marketer
+ has the writing ability of a content marketer
+ has the taste level of a brand marketer
+ has the project management of an operations marketer
+ has the tactical savvy of a channel marketer
+ the conversion obsession of a performance marketer
+ the obsession with LTV of a retention marketer
+ the continuous learning about customers that drives the best researchers
As a player/coach, servant leader-focused digital strategist and tactician with 20+ years of experience, I’m not just a marketing generalist. I’m the best that generalists can be. I can show strategic thinking with the ability to execute, and a great judgment across dozens of micro-decisions a project might require.
I am great at connecting dots that specialists don’t always see. And, my dad jokes makes me extra special. 🙂
Brand Identity
Branding Strategy
Logo Design
Style Guides
Marketing Strategy
Customer Persona & Mindsets
Discovery, Research & Data
GTM Approach
Analytics and Testing
User Experience
WordPress Development
Web Design
HTML, CSS
Landing Page Optimization/CRO
Lifecycle Marketing
Email/Marketing Automation
Loyalty & Renewal
Drip & Nurture Campaigns
Lifecycle & Retention Marketing
Lead & Demand Generation
Organic Search
Paid Acquisition
Content Marketing
Social Media
Illustrations & Art
Illustrations
Icons
Drawings
Marketing Strategy
Conduct research on your niche, identify your customer personas, create an actionable integrated strategy that maximizes your resources, and analyze the results for testing, optimization and iteration.
Custom Web Design
A marketable website starts with being customer-centric. Your presence should be welcoming and inviting, your message clear and actionable, and your design appealing so that there’s no doubt you’re the right choice for what they’re looking for.
Marketing Automation
A strong email marketing and automation program will bring customers to your space, help them through your brand journey, and keep them throughout your brand lifecycle.
Search Marketing
An SEO strategy that is combined with Paid Acquisition can be a strong one-two punch for your business. Get found by your customers today.
Illustrations
Icons, drawings and other illustrations like infographics and motion graphics to help drive customers to your site, keep them there for longer periods and help them come back for more.
What Fine Folks Have To Say...
[David's] deep knowledge and insight in general marketing and social media marketing will continue to be tremendously helpful as we move forward. His integrity, work ethic, and vast experience and talent are high caliber!
If there is one thing that can be said about David, it's that he has an inordinate amount of integrity and willingness to take on whatever challenges are given him. There have been several instances now...in which David has over-delivered and surpassed our expectations. I highly recommend him, especially in the areas of online strategic marketing and Web site development.
David has the ability to make you feel as a true partner. Once I talked to him I understood he is an expert but with the ego that typically goes along with that. Instead he showed me how much he cares about helping us succeed. In the online world David is a breath of fresh air, and someone you can trust.
David was absolutely wonderful to work with. We hired him to help us come up with a logo for our real estate team. The ideas he came up with were fantastic and presented with six original ideas, more than what we expected. He then helped us work through the details of color and layout to get down to exactly what we wanted. In the end, we are very pleased with our new logo.
