Email Marketing and Automation
A well-executed email marketing campaign can be one of the most effective—and cost-effective—facets of an overall online marketing strategy. Email marketing helps amplify and reinforce your brand, generate leads, and build trust in your company as a reliable and relevant source of information. If you conduct e-commerce through your site, email automation can increase and encourage repeat sales while decreasing your churn.
Zion Eye Media employs email marketing best practices to successfully navigate spam filters, avoid junk mail folders and deliver your company’s email to your customer’s inbox.
From list management, to templates and tracking, to CAN-SPAM compliance, Zion Eye Media can manage all aspects of email marketing for your business. We will assess your business goals, as well as your target demographic, to recommend the right email marketing platform to reach your audience.
Zion Eye Media can maintain and manage your lists, including targeting, segmenting, scrubbing and integrating between email marketing platforms such as MailChimp, Constant Contact, iContact and ExactTarget/Salesforce. We can even recommend strategies for growing your lists.
We will set up tracking for your emails and conduct reporting for each campaign to identify opportunities to improve email open rates, increase clicks and reduce bounce rates. Let Zion Eye Media help you define the strategy for your unique business, create an integrated tactical approach, and execute the strategy with best practices—and your customers—in mind.