Nashville Pay Per Click Marketing
When talking about Paid Search Marketing today, most people are actually referring to Pay Per Click advertising, or PPC—the most popular and cost-effective form of paid search.
Major search engines like Google, Yahoo!, Bing and Ask sell online advertising space on their results pages, typically at the top of the search results list and down the side of the page. These banner ads may be labeled as an “Ad” or “Sponsored” by the search engine to distinguish them from the natural search results.
Unlike organic search results, which appear in the center of the page and must be earned over time through Search Engine Optimization, paid search space may be bought… to a degree.
Companies bid on ad placement with the goal of having their PPC ad appear when a potential customer searches on a relevant keyword. Then, the search engine rates those bids based on a variety of factors, including ad relevancy, keyword weight and user searches, to decide which bidder will take the spot.
While some online marketers see Pay Per Click as a quick fix for increasing site visits and page views, effective PPC campaigns require ongoing attention, analysis and adjustments. Using online keyword tools to pinpoint the most promising keywords for your banner ads, Zion Eye Media can handle the initial PPC campaign set up, as well as monitor and manage those campaigns based on a Pay Per Click budget approved by you.