Nashville Search Engine Optimization
Search Engine Optimization, or SEO for short, is a subset of Search Engine Marketing. Having well-written, properly optimized, original content on your website is essential to helping your site rank higher in organic search results, also called natural search results, in search engines like Google, Yahoo!, Bing and Ask—not to mention helping to convert casual site visitors into paying customers.
Mastering SEO is part science, part creativity and always evolving. In today’s online landscape, Search Engine Optimization goes far beyond keyword density and alt tags. Gone are the days when an SEO specialist could guarantee a Page 1 ranking using keyworded headers and meta descriptions. Search engine algorithms are far more complex now, even taking into account your website’s navigation and usability, whether the site uses responsive design, how engaged customers are with your site, and whether your content is shared across social media platforms.
Unless you’re moving at the speed of the internet, today’s fresh content is just tomorrow’s internet meme. Do you follow Matt Cutts, Search Engine Watch and SEOMoz? Do you know why a Penguin or Panda may have caused your search engine rankings to fall? Don’t worry—we do. Zion Eye Media stays up to date on search engine rumors, reviews and revelations to distill the SEO insights that not only can help improve your website’s search rankings but also garner higher quality leads and a higher conversion rate for your site.
When combined with Paid Search Marketing (PPC), Search Engine Optimization serves as an integral part of a well-rounded, overall Search Engine Marketing strategy. Trust Zion Eye Media as your search engine marketing company in Nashville. We serve with integrity and character, with strictly white hat best practices in mind for your business.