Creative and Marketing REALLY DOES flow well together!
Other notable work
Startup and Tech Marketing
• Managed marketing websites that improved user experience, retention and conversions (increased up to 30% of traffic and 25% of conversions). Managed and maintained marketing automation platforms and email campaigns, and provided best practices for omni-channel growth.
• Developed campaign measurement framework using analytics platforms such as Google Analytics, DataStudio, MixPanel, PowerBI, and other analytics tools. Managed and owned affiliate marketing projects.
• Collaborated with internal team of designers, copywriters to create creative content for marketing collateral. Worked with other team members on developing marketing opportunities and executing campaigns. Created comprehensive digital marketing playbooks and trained marketing, sales, and customer success teams on implementation and best practices.
Student Marketing
• Advised internal stakeholders on content strategy, email approach, and landing page best practices. Translated email metric analytics, analyzed positives and opportunities, and helped optimize content, landing pages, CTAs, and user experience against business and recruitment goals.
Developer / Bootcamp Marketing
• Used hyper-focused messaging to boost interaction, readership, and interest in education programs. Helped drive overall traction, leads, and conversions with drip campaigns, nurtures, automations, and email blasts. Added audience targeting and segmentation for improved readability and user retention.
• Drove referrals and increased student submissions that produced more quality leads. Streamlined demand and lead generation funnels with marketing and content teams.
Lawyer Marketing
• Implemented fundamental and advanced PPC and organic/technical SEO for as many as 20 clients at a time. Used effective email marketing and lead generation strategies to optimize top-level funnel acquisition.
• Developed company’s first-ever plan to grow email database, increasing database from fewer than 50 emails to 2000 within one year. Created marketing content and customer personas. Outlined customer journey and drip campaigns. Designed and implemented email templates.
Musician Marketing
Sony BMG
I was contracted by Sony BMG to design and execute email marketing campaigns for Brad Paisley.
Musician Designs and Development
SESAC
Crafted and developed flash banners and advertisements for SESAC Latin musicians.
Playdough / Krum
Designed and developed previous versions of Playdough / Krum‘s WordPress website.